Facebook ads that text your leads back in 60 seconds.

Zan Media Group runs Facebook and Instagram ads for home-service contractors around Wilmington, NC. When a homeowner fills out your ad, they get a text from your business, answer a few questions, and land on your calendar. You show up and close the job.

Roofing, HVAC, plumbing and electrical across New Hanover, Brunswick, Pender and Onslow counties.

2:14 PM Dana fills out your Facebook ad for a free roof inspection

Hi Dana, this is Your Company. Is it a leak, storm damage, or an older roof you want looked at?

Sent 38 seconds after the form

Leak. Ceiling stain got bigger after the storm

Is the home in the Wilmington area, and do you own it?

Leland, yes we own it

We can inspect it tomorrow at 9:00 AM or 1:30 PM. Which works?

9 works

On your calendar: Wed 9:00 AMRoof inspection, Dana R., Leland. Leak after storm, owns the home.

Example conversation. The homeowner and details are made up. The texts go out under your business name.

We tested it with our own money first.

In June 2026 we ran a $50 lead campaign for Zan Media Group itself. It brought in leads at $5.43 each in under a week, using the same setup we build for clients. See the numbers

From the first call to booked jobs

  1. Day 1

    Free strategy call

    We learn your business, your market, and what a good job is worth to you. If ads don't make sense for you right now, we'll tell you.

  2. Week 1

    We build everything

    Your Facebook page, Instagram and Meta Business Manager get set up or cleaned up. Then the campaign itself: ads, targeting and tracking, ready to run within a week.

  3. Once ads are live

    Leads get texted and booked

    Every new lead gets a text within 60 seconds, day or night. The system asks the qualifying questions and puts the appointment on your calendar. You focus on closing jobs and doing the work.

  4. Every week

    A report you can read in a minute

    Leads, booked appointments, cost per lead, and what we're changing next.

What it costs

You write estimates for a living, so here's ours. Same numbers for every contractor, before you ever get on a call.

Compare all three plans

Estimate

Zan Media Group LLC
Wilmington, NC 28409

  • Setup, one timeAd account and Pixel, lead funnel, texting registration, CRM and calendar $500
  • Monthly managementGrowth plan $1,000
  • Each booked appointment $75
  • Ad spend You pay Meta directly. Never marked up.

Terms: 90 days to start, then month-to-month with 30 days notice.

Guarantee: we keep working for free until you get your first 5 qualified leads.

Questions contractors ask

How much does it cost?

Plans start at $1,000 a month plus $75 per booked appointment, with a $500 one-time setup. Ad spend is separate and goes straight from you to Meta.

Who pays for the ads?

You do, directly to Meta, from your own ad account. We never mark it up, so you see exactly where every dollar goes.

How fast do you contact new leads?

Within 60 seconds, by text, day or night. The system qualifies them and books the appointment on your calendar.

How long is the contract?

90 days to start, then month-to-month with 30 days notice.

What if it doesn't work?

We keep working for free until you get your first 5 qualified leads.

What trades do you work with?

Home-service contractors: roofing, HVAC, plumbing, electrical, landscaping, painting, remodeling, and cleaning or pressure washing.

Who you'll be working with

I'm Zane Chaney. I started Zan Media Group in Wilmington to do one thing: lead generation on Facebook and Instagram for local service businesses. No SEO retainers, no logo packages.

Your account doesn't get handed to a junior media buyer juggling forty clients. I build your campaigns, watch your numbers and answer your texts myself.

Zane ChaneyFounder, Zan Media Group. More about how we work

Ready to get more jobs?

Fill this out and we'll text you within a minute to talk through what running ads could look like for your business. No pressure, no jargon.