Facebook ads for HVAC companies
in Wilmington, NC.
Zan Media Group runs Facebook and Instagram ads for heating and air companies in Wilmington and across southeastern North Carolina. Every new lead gets a text within 60 seconds and gets booked on your calendar. Plans start at $1,000 a month plus ad spend.
Get a free strategy callWhy it fits HVAC here
Wilmington summers are long, hot and humid, so a dead AC in July is an emergency, not a project. Near the beaches, salt air is also hard on outdoor units, which means more repairs and earlier replacements.
A new system is a big purchase, and most homeowners start thinking about it long before theirs quits. Ads reach them in that window, while they are still deciding who to call.
What we advertise, season by season
In summer we push repair and replacement. In spring and fall we shift to tune-ups and maintenance plans, which keeps your techs busy between heat waves. In winter we run heat pump and heating checks.
If you offer financing, dehumidifiers or indoor air quality work, we build campaigns around those too. We only advertise services you actually provide, with your own photos and your own trucks.
What happens to every lead
Within 60 seconds of filling out the form, the homeowner gets a text from your business. It asks whether the system is down right now, whether they want a repair or a replacement, how old the system is and where the home is.
Then it offers open times and books the visit on your calendar. You see their answers first, so you know which calls are urgent.
Filling the slow months
HVAC work here peaks in summer and slows down in the mild months. We plan the calendar with you, so tune-up and maintenance plan campaigns start before the slow stretch, not during it.
When a heat wave is in the forecast, we can raise the budget on repair and replacement the same day. See plans and pricing.
Questions HVAC owners ask
Do Facebook ads work for HVAC companies?
They work best for replacements, tune-ups and maintenance plans, where homeowners are deciding ahead of time. Someone whose AC just died often searches Google first, so we are honest that Facebook is not the only place to be. Where it wins is reaching homeowners before the breakdown and following up within 60 seconds.
Can the ads change with the weather?
Yes. We can raise the budget and switch the offer when a heat wave or cold snap is coming, and pull back when your schedule is full.
How much should I spend on ads?
You set the ad budget and pay Meta directly from your own account, so you can raise, lower or pause it at any time. On the strategy call we look at your service area and what a job is worth to you, then suggest a starting budget that makes sense.
How much does it cost?
Plans start at $1,000 a month plus $75 per booked appointment, with a $500 one-time setup. Ad spend is separate and goes straight from you to Meta. Every plan comes with one guarantee: we keep working for free until you get your first 5 qualified leads.
Other trades we work with
Electricians
All trades
Based in Wilmington, NC 28409. Serving New Hanover, Brunswick, Pender and Onslow counties.
Want more booked jobs in the Cape Fear area?
Book a free strategy call. We'll look at your service area and what a job is worth to you, and tell you honestly whether ads make sense right now.
Get in touch