Facebook ads for roofers
in Wilmington, NC.

Zan Media Group runs Facebook and Instagram ads for roofing companies in Wilmington and across southeastern North Carolina. Every new lead gets a text within 60 seconds and gets an inspection booked on your calendar. Plans start at $1,000 a month plus ad spend.

Get a free strategy call

Why it fits roofing here

Atlantic hurricane season runs June 1 to November 30. When a storm comes through the Cape Fear area, homeowners start looking for a roofer the same day, and the roofer who answers first has a big head start.

The rest of the year, salt air, sun and wind keep wearing roofs down. A replacement is one of the biggest purchases a homeowner makes, so they compare a few companies before they choose. Ads put your name and your work in front of them before they start calling around.

What we advertise

We build each campaign around an offer you already make: a free roof inspection, a storm damage check, a replacement estimate or a repair. If you offer financing, we lead with that for replacements.

The ads use your own job photos and your own crew, never stock images. Homeowners here want a local roofer they can find again next year, and real photos of roofs in neighborhoods they know do that better than anything we could write.

What happens to every lead

Within 60 seconds of filling out the form, the homeowner gets a text from your business. It asks what is going on (a leak, storm damage or an aging roof), whether they want a repair or a replacement, where the home is and whether they own it.

Once they answer, it offers open times and books the inspection on your calendar. You see their answers before you show up, so you know what you are walking into.

Ready before the storm

We set up your storm campaigns ahead of time, so they are approved and waiting. After a storm we can turn them on for the ZIP codes that were hit and raise the budget the same day.

In quiet months we scale back to inspections and planned replacements, so you are not paying for leads your crews cannot get to. See plans and pricing.

Do Facebook ads work for roofing companies?

They work when two things are true: the offer is clear, and someone answers the lead fast. Roofing leads go cold quickly, which is why every lead gets a text within 60 seconds. We do not promise a number of leads or jobs. Our one guarantee is that we keep working for free until you get your first 5 qualified leads.

Can you target neighborhoods that were hit by a storm?

Yes. Meta lets us target by ZIP code, city or a radius around a point, so after a storm your ads can run only in the areas that took damage.

How much should I spend on ads?

You set the ad budget and pay Meta directly from your own account, so you can raise, lower or pause it at any time. On the strategy call we look at your service area and what a job is worth to you, then suggest a starting budget that makes sense.

How much does it cost?

Plans start at $1,000 a month plus $75 per booked appointment, with a $500 one-time setup. Ad spend is separate and goes straight from you to Meta. Every plan comes with one guarantee: we keep working for free until you get your first 5 qualified leads.

Based in Wilmington, NC 28409. Serving New Hanover, Brunswick, Pender and Onslow counties.

Want more booked jobs in the Cape Fear area?

Book a free strategy call. We'll look at your service area and what a job is worth to you, and tell you honestly whether ads make sense right now.

Get in touch